> Gruppo Cam­pari,

ArabAd - - AD TALK -

a ma­jor player in the global spir­its in­dus­try, with a port­fo­lio of over 50 pre­mium and su­per pre­mium brands, in­clud­ing Aperol, Ap­ple­ton Es­tate, Cam­pari, SKYY, Wild Turkey and Grand Marnier, has cho­sen a team drawn from WPP agen­cies (“Team Cam­pari”) as global part­ner for mar­ket­ing and com­mu­ni­ca­tion ser­vices. The agree­ment en­sures Gruppo Cam­pari has the choice, within the WPP group, of com­pa­nies and agen­cies most in line with the de­vel­op­ment plans of each brand and prod­uct, for ad­ver­tis­ing, public re­la­tions, me­dia in­vest­ment, dig­i­tal, data man­age­ment, re­search, live com­mu­ni­ca­tion and brand­ing ser­vices, both in­ter­na­tion­ally and lo­cally. Team Cam­pari will be based at of­fices in Milan, near Gruppo Cam­pari’s head­quar­ters, al­low­ing each brand to ac­cess all of WPP’S mar­ket­ing and com­mu­ni­ca­tions ser­vices around the world.

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