Ad­dress­ing Cy­ber­bul­ly­ing

ArabAd - - AD SPOT -

Online ha­rass­ment has be­come in­creas­ingly com­mon, es­pe­cially among teenagers and It seems that 20% of those who are bul­lied online are con­sid­er­ing sui­cide. As this is­sue is be­com­ing crit­i­cal, the need for greater aware­ness is im­per­a­tive.

DDB Stock­holm has re­cently launched a print cam­paign for Swedish char­ity or­gan­i­sa­tion Make a change to tackle cy­ber­bul­ly­ing.

‘Ugly Slut’ and ‘Kill Your­self’ are spelled out through app icons in or­der to con­front Swedish par­ents, who aren’t nec­es­sar­ily dig­i­tally savvy them­selves, with the kinds of words their chil­dren can be faced with online.

Den­nis Phang, Art Di­rec­tor at DDB Stock­holm, says in a state­ment: “The pur­pose of the cam­paign is to in­crease knowl­edge of cy­ber­bul­ly­ing, give par­ents the tools they need to com­mu­ni­cate with their chil­dren about the web as well as to en­gage more peo­ple to take ac­tion against cy­ber­bul­ly­ing.”

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