HASH­TAGS OF THE MONTH: BE­TWEEN SO­CIAL ME­DIA BLACK­OUTS AND MIL­I­TARY BREAK­OUTS

ArabAd - - SOCIAL SPHERE -

#Le­bane­searmy

On Au­gust 19, the Le­banese Army launched an un­prece­dented mil­i­tary cam­paign against Daesh mil­i­tants en­trenched on the Le­banese-syr­ian bor­der, scor­ing rapid ad­vances since day 1 and ul­ti­mately pi­o­neer­ing the com­plete with­drawal of ISIS fighters from the coun­try. The suc­cess­ful 10-day op­er­a­tion, dubbed “Fajr Al Juroud”, prompted a wave of sup­port among Le­banese cit­i­zens, who took to Twit­ter to voice their sol­i­dar­ity with the army and cel­e­brate its long-awaited tri­umph against ter­ror­ists, which even­tu­ally pro­pelled the cor­re­spond­ing hash­tag into the lime­light.

#Tay­lor­swift

American pop singer-song­writer Tay­lor Swift was the talk of the In­ter­net for three con­sec­u­tive days af­ter mys­te­ri­ously wip­ing all of her so­cial me­dia ac­counts at once on Au­gust 18, leav­ing fans in ut­ter con­fu­sion and spark­ing a del­uge of fan the­o­ries and me­dia spec­u­la­tions about her abrupt dis­ap­pear­ance. Swift’s re­treat did not seem to last long as she went back online shortly on Au­gust 21 with a cryptic snake video posted to her In­sta­gram. The so­cial me­dia stunt ul­ti­mately turned out to be a pro­mo­tional strat­egy for her up­com­ing al­bum Rep­u­ta­tion. Need­less to say, the first sin­gle from the al­bum, “Look What You Made Me Do,” went on to achieve the big­gest 24-hour de­but in Youtube his­tory as a re­sult, earn­ing 43.2 mil­lion views in one day.

The Sym­bol of a Decade: Twit­ter’s Hash­tag Turns 10

Au­gust 23 marked the 10th an­niver­sary of none but the Twit­ter’s beloved hash­tag. Twit­ter of­fi­cially cel­e­brated the oc­ca­sion with a special hash­tag (ob­vi­ously), #Hash­tag10, and pro­ceeded to tweet a tribute thread to its iconic sym­bol. The thread started with a quote-retweet of the first ever tweet where the hash­tag char­ac­ter was used as a way of group­ing mes­sages. The 2007 tweet in ques­tion goes to American tech­nol­ogy evan­ge­list Chris Messina, who has been cred­ited ever since as the in­ven­tor of the hash­tag. “From break­ing news to move­ments that unite us and bring about change. Here's to 10 years of trend­ing hash­tags on Twit­ter. #Hash­tag10,” the last tweet in the thread reads. Twit­ter co-founder Biz Stone also wrote a blog post ti­tled “The hash­tag at 10 years young”, com­mem­o­rat­ing the an­niver­sary. Be­sides trac­ing the ori­gins of the widely-used sym­bol, his post re­ported that a whop­ping 125 mil­lion hash­tags are tweeted ev­ery day on av­er­age! #To­many­more­hash­tagsto­come

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