the Creative Director at J. Walter Thompson Casablanca is of Moroccan, Berber and Belgian origins. His crosscultural background has with no doubt nurtured his creative muscles and made of him an asserted creative globe-trotter always on the look out for new challenges. In 2004, Oudaha co-founded Happiness Brussels, an agency that got ranked number one in Europe and the number three independent agency worldwide in the 2009 Cannes Report ranking. Yet, nine months later, he was already in search for new advertising grounds to break. He joined Leo burnett Dubai and then Oman where he worked for six years before re-locating to Casablanca. Through this amusing ‘asked and answered’ exercise, we get a glimpse into the heart and mind of this infatigable multi-awarded creative.