Grayling Ap­points New Lead­er­ship to En­hance In-house De­sign Stu­dio, Gcre­ative

ArabAd - - PEOPLE -

Global com­mu­ni­ca­tions firm Grayling has ap­pointed Arian Hashemi as the new Cre­ative Di­rec­tor, and Khalid Ala­trash as Client Ser­vice Di­rec­tor for their Mid­dle East cre­ative arm, Gcre­ative.

Bring­ing over 15 years of ex­pe­ri­ence, and a rich ex­per­tise in iden­tity, brand­ing and pro­duc­tion to his new role, Arian pre­vi­ously worked as the De­sign Di­rec­tor for All About Brands in Abu Dhabi, be­fore opening his own de­sign agency. He has worked with a broad range of clients, in­clud­ing Brand of Abu Dhabi, Yas Ma­rina Cir­cuit, FIFA, Abu Dhabi Ur­ban Plan­ning Coun­cil, Abu Dhabi Me­dia, Mas­dar and Ara­bian Ad­ven­tures.

Khalid Ala­trash is an es­tab­lished project man­age­ment pro­fes­sional with over 10 years of ex­pe­ri­ence in the Mid­dle East. He pre­vi­ously held the po­si­tion of Ac­count Di­rec­tor at You Ex­pe­ri­ence af­ter en­joy­ing roles at M&C Saatchi and Vi­ola Com­mu­ni­ca­tions. His ex­pe­ri­ence in­cludes man­ag­ing an ar­ray of clients, in­clud­ing Proc­tor & Gam­ble, Emaar Prop­er­ties & Hos­pi­tal­ity, Etihad Airways and the Na­tional Bank of Abu Dhabi.

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