FAST FOWARD
The idiom…. change or die.. has been hovering over this side of the river for some time now. More so around the communications industry. But as Arabad has found out, the stars of the industry have accepted the challenge, taken the bull by the horns and embraced the change with all its new technology, philosophy and downright creativity. This is no small feat during an unstable atmosphere in the region politically and economically.
Arabad is also proud to affirm that the industry is in safe hands, and all hurdles facing it will be overcome.
It’s not the first time the region communicators have proven without any doubt that they are up to challenges, in fact over the years, they have proved, the more volatile the market is, the more competitive and inspired they become.
Going closely over the revenue figures in all orders of advertising, creates an uneasy feeling about the future, and in some cases the business seems sailing in an uncharted stormy seas. It’s at times like these that make it imperative for admen to display caution and humbleness and get down to finding out the pulse of clients and customers. This should be approached in a completely different and new manner. Confronted with an effervescent and effective social media, the task is not easy but definitely surmountable. The secret is in engaging our culture, education and background with the tools of modernization to the hilt, in order to build harmony with future needs. Such synergy is the foundation of stepping into the new era of communications, taking into consideration that we should not sleep on our laurels.
The industry men and women, with their talent and drive with the right direction and in order to fulfill the requirements of change, have to be in constant alert and anticipation on every new challenge looming ahead, remembering the fast pace of such developments.
Despite the turbulence, Arabad is certain that a brighter future beckons, it always had, and as usual the fit will prevail. There is no shortage of such heroes in our neck of the woods.