INSTASNAPS: A CLOSER LOOK AT AD AGENCIES’ FLICKERING INSTAGRAM ACTIVITY
TBWA\RAAD [@tbwaraad] Celebrates Saudi Women Drivers
TBWA\RAAD responded to Saudi Arabia’s driving ban lift by sharing a clever post, from TBWA\FULLSTOP agency in KSA, to their Instagram page. Built around a simple plate number, the image was among the most memorable agency posts commemorating the occasion. “How our Nissan United team congratulated all Saudi women who are now able to drive,” the caption read, complemented by a series of relevant hashtags.
Leo Burnett Beirut [@leoburnettbeirut] Scores Instagram Comeback with #Burnetterssaid
More active than ever on Instagram in the last couple weeks of September/beginning of October, Leo Burnett Beirut has introduced a new series of Instagram posts, dubbed #Burnetterssaid, featuring a recollection of the best/funniest things overheard at the agency. Simple, colorful and characterful, these new posts are breathing new life into the agency’s Instagram feed, which looks like it’s getting a fresh makeover that almost every agency in Lebanon and the region needs, given that very few of them are consistently active on the platform. Meanwhile, we’re definitely looking forward to more posts from this series!
Clementine [@clementine_sal] Cleverly Commemorates Lebanese Army’s Fallen Soldiers
September 8 was a national mourning day in Lebanon, set to commemorate martyred Lebanese Army Soldiers in the wake of the Arsal battle. Clementine was creatively up for the occasion, posting a simple design featuring its signature orange fruit logo, this time painted black as to represent a fruit that has fallen from the tree, with the text “National Mourning Day In Memory of the Fallen Soldiers” under it. Minimalist yet poignant, the post was a win for the agency on all creative fronts.