TBWA\RAAD [@tb­waraad] Cel­e­brates Saudi Women Driv­ers

TBWA\RAAD re­sponded to Saudi Ara­bia’s driv­ing ban lift by shar­ing a clever post, from TBWA\FULLSTOP agency in KSA, to their In­sta­gram page. Built around a sim­ple plate num­ber, the im­age was among the most me­morable agency posts com­mem­o­rat­ing the oc­ca­sion. “How our Nis­san United team con­grat­u­lated all Saudi women who are now able to drive,” the cap­tion read, com­ple­mented by a se­ries of rel­e­vant hash­tags.

Leo Bur­nett Beirut [@leobur­net­tbeirut] Scores In­sta­gram Come­back with #Bur­net­ters­said

More ac­tive than ever on In­sta­gram in the last cou­ple weeks of Septem­ber/be­gin­ning of Oc­to­ber, Leo Bur­nett Beirut has in­tro­duced a new se­ries of In­sta­gram posts, dubbed #Bur­net­ters­said, fea­tur­ing a rec­ol­lec­tion of the best/fun­ni­est things over­heard at the agency. Sim­ple, col­or­ful and char­ac­ter­ful, these new posts are breath­ing new life into the agency’s In­sta­gram feed, which looks like it’s get­ting a fresh makeover that al­most ev­ery agency in Le­banon and the re­gion needs, given that very few of them are con­sis­tently ac­tive on the plat­form. Mean­while, we’re def­i­nitely look­ing for­ward to more posts from this se­ries!

Cle­men­tine [@cle­men­tine_sal] Clev­erly Com­mem­o­rates Le­banese Army’s Fallen Sol­diers

Septem­ber 8 was a na­tional mourn­ing day in Le­banon, set to com­mem­o­rate mar­tyred Le­banese Army Sol­diers in the wake of the Ar­sal bat­tle. Cle­men­tine was cre­atively up for the oc­ca­sion, post­ing a sim­ple de­sign fea­tur­ing its sig­na­ture orange fruit logo, this time painted black as to rep­re­sent a fruit that has fallen from the tree, with the text “Na­tional Mourn­ing Day In Mem­ory of the Fallen Sol­diers” un­der it. Min­i­mal­ist yet poignant, the post was a win for the agency on all cre­ative fronts.

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