Nathalie Masri: I am Nathalie, but my friend call me Nat

ArabAd - - CONTENTS -

Nathalie Masri,

is the co-founder and cre­ative di­rec­tor at Beirut-based in­de­pen­dent agency Op­er­a­tion Uni­corn. Arabad picked her heart and mind to learn more about what moves this pas­sion­ate woman who as­pires to be­come a scripy­writer.

What gets you up in the morn­ing?

My son.

What do you en­joy most about your job?


Who do you ul­ti­mately want to be­come?

A scriptwriter.

What is your great­est ex­trav­a­gance?


What’s your motto in life?

L7e2na w jeena khal­lina net­salla. (Since we are born, let’s en­joy it).

What keeps you in the game?

My cu­rios­ity.

What keeps you up at night?

When my kid is sick.

What would be your worst night­mare?


What in­spires you most?


What mu­sic have you been lis­ten­ing to lately?

Ibrahim Maalouf.

What is the gad­get you can­not live with­out?

My lighter.

What can we find on your phone?

You’re get­ting too per­sonal… Kind of like Face­book.

What qual­ity do you most look up to in man?


What qual­ity do you most look up to in a friend?


Who would you like to sit next to on a sev­en­hour flight?

Gad El Maleh.

If you could live for one day the life of an­other per­son, who would it be?


If you could have din­ner with some­one, liv­ing or dead, who would it be; and what ques­tion would you ask him/her?

Serge Gains­bourg; I wouldn’t ask him any ques­tion, just hear him talk.

If you were to be rein­car­nated, what would you like to come back as?

I don’t want to be rein­car­nated.

If you were to change pro­fes­sion, what would you choose to do?


What do you con­sider to be the great­est head­line of all time?

Just do it.

What busi­ness tip would you give the new­bies?

Fol­low your gut feel­ing.

What is your idea of per­fect hap­pi­ness?

I am still search­ing for that an­swer.

Where can we find you on a Fri­day night?


If you could choose one su­per­hero power, what would it be and why?

Read peo­ple’s mind; out of pure cu­rios­ity.

What is the one word you catch your­self say­ing too of­ten?


What would you like to be do­ing five years from now?

Writ­ing movie scripts.

If you could be any­where in the world right now, where would you be?

On any is­land.

What’s the last book you read or movie you saw?

Vic­to­ria – very in­spir­ing.

What is the one thing you wish you have de­signed?

Ap­ple logo.

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