“Planet or Plas­tic”?

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As the amount of plas­tic in the world’s oceans con­tin­ues to grow, Na­tional Geo­graphic is sound­ing the alarm and an­nounc­ing a global com­mit­ment to help tackle this press­ing prob­lem.

Mc­cann New York is work­ing with Na­tional Geo­graphic to launch ‘Planet or Plas­tic?’, a mul­ti­year ini­tia­tive aimed at rais­ing aware­ness of the global plas­tics cri­sis and re­duc­ing the amount of plas­tic in the world’s oceans. The words “Planet or Plas­tic?” is at the heart of the plat­form, sum­ming up the idea that daily de­ci­sions have a huge im­pact.

The cam­paign aims to draw at­ten­tion to the prob­lems posed by our so­ci­ety’s use of plas­tics. The launch re­ceived mas­sive me­dia cov­er­age and so­cial me­dia ac­ti­va­tion be­cause of the stun­ning cover of the mag­a­zine’s June is­sue, which shows an ice­berg float­ing in a beau­ti­ful ocean that, on closer in­spec­tion, is re­ally a plas­tic bag. The cam­paign is a true 360-de­gree ef­fort and in­cludes: a pledge that in­di­vid­u­als can take to stop their use of sin­gle-use plas­tics; new sci­en­tific and re­search cam­paigns by Na­tional Geo­graphic ded­i­cated to find­ing so­lu­tions to the nine mil­lion tons of plas­tic waste that ends up in the oceans ev­ery year; a so­cial me­dia cam­paign that in­cludes “pol­lut­ing” the Nat­geo In­sta­gram feed, Red­dit activations and celebrity in­volve­ment; a part­ner­ship with Sky Ocean Ven­tures, a fund that will in­vest in ocean pol­lu­tion so­lu­tions; cor­po­rate part­ner­ships; and mar­ket­ing and me­dia cam­paigns.

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