Mind­share MENA & STEP Group Launch The Startup Stu­dio

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Mind­share MENA and STEP Group have re­cently an­nounced the launch of The Startup Stu­dio, a first of its kind pro­gram in the re­gion, which is set to fa­cil­i­tate part­ner­ships be­tween cor­po­rates and start-ups to de­liver tech­nol­o­gy­based busi­ness so­lu­tions across fin­tech, adtech, and martech.

Nizar Fakih, co-founder & VP of Strate­gic Part­ner­ships at STEP Group said, “In the past five years, we have worked ex­ten­sively with over 1,000 star­tups from the re­gion through STEP Con­fer­ence and other entrepreneurial pro­grams, and the re­cur­ring chal­lenge founders have voiced was about the dif­fi­culty to ac­cess and work with big cor­po­ra­tions. For this rea­son we be­lieve that a plat­form such as The Startup Stu­dio is es­sen­tial to fa­cil­i­tate this process for star­tups and also add value to com­pa­nies look­ing for in­no­va­tive so­lu­tions to their strate­gic busi­ness chal­lenges.”

With fast-paced growth and dy­namic con­sumer needs, busi­nesses to­day need to stay ahead of the curve and con­tin­u­ously adapt to de­liver suc­cess­ful re­sults. The tal­ent and ex­per­tise re­quired for nec­es­sary trans­for­ma­tion of­ten sits out­side a com­pany, and in­creas­ingly re­sides in star­tups or emerg­ing en­trepreneurs. The Startup Stu­dio will build the bridge be­tween both worlds.

“Client feed­back clearly shows the need for dig­i­tal trans­for­ma­tion across the busi­nesses they op­er­ate. Some are al­ready struc­tur­ing for this change, so we saw this op­por­tu­nity to cre­ate a de­fined in­no­va­tion plat­form, by join­ing hands with STEP Group. The goal is to cre­ate valu­able prod­ucts/so­lu­tions for The Startup Stu­dio clients. Ini­tially, we will have two key tracks, Fin­tech and Adtech/martech cov­er­ing ar­eas of ex­per­tise like Blockchain, AI, Pay­ments, Bank­ing, Smart Fi­nance Man­age­ment, Per­for­mance & Pre­dic­tive An­a­lyt­ics, per­son­al­iza­tion and more all fo­cused on spe­cific tech­nolo­gies keep­ing a startup-side ap­proach at the crux of the pro­gram. Later, as pro­gram ac­cel­er­ates we will be bring­ing more tracks to help pro­vide tech en­abled busi­ness so­lu­tions,” said TJ Light­wala; Head of Fu­ture Adap­tive Spe­cial­ist Teams (FAST), Mind­share MENA.

TJ Light­wala

Nizar Fakih

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