Ipsos Celebrates 30 Years in MENA
Research company Ipsos has recently celebrated 30 years of growth and success in the region. The event was held under the Patronage of the French Ambassador in Lebanon, Bruno Foucher and took place at his residence in Beirut, La Résidence des Pins in the presence of official figures, key media players, and members of Ipsos’ regional and global management teams.
The celebration shed light on the 30 years of the company, where guests were taken on a journey through words and videos, in a memorable event. Ipsos’ Founder and President, Didier Truchot, and CEO of Ipsos in MENA, Edouard Monin delivered keynote addresses, followed by a congratulatory word by the French Ambassador in Lebanon, Foucher.
“We are now venturing into a new era of Total Understanding, where the world is inter-connected, and research is embedded in every facet of life,” said Monin. “What has guided us over the past thirty years, are our core values of integrity, curiosity, collaboration, an unwavering entrepreneurial spirit, and of course putting the client first. These Ipsos values will too lead us forward, into a new era of excellence,” he added.
Ipsos in the MENA region was founded in 1988 and currently operates in 15 countries around Middle East and North Africa, covering 20 countries in the region, through research activities. The company was founded in France in 1975 and has grown into a multinational research group, present in 89 countries and is among the top key industry players around the world.