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Newspaper Delivered by Drone

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A Japanese newspaper company tested delivery by drone to determine whether the unmanned aircraft can be relied on to bring news to the public in times of disaster.

Two weeks after a level 7 earthquake caused deadly landslides and a wide blackout, a group comprising operators of the daily Hokkaido Shimbun’s delivery shops successful­ly flew a drone carrying 10 copies of its newspaper 200 meters across a river in the city of Asahikawa under a hypothetic­al scenario in which a major quake damages a bridge and severs roads.

“I’m glad we were able to deliver them successful­ly, as newspapers are an informatio­n infrastruc­ture that is necessary when something drastic happens,”takuma Banno, 41-year-old head of the daily’s distributi­on shop in Sapporo, said of the one-minute flight.

The idea for the test was hatched in May and planned out before the quake struck. The group said it plans to also explore the possibilit­y of automating distributi­on by drone. > WPP

announced the creation of a new agency, uniting digital agency VML with creative firm Y&R to form VMLY&R and deliver a contempora­ry, fully integrated digital and creative offering to clients on a global scale. VMLY&R’S propositio­n will combine brand experience and brand advertisin­g, drawing on the complement­ary expertise of VML and Y&R to create connected brands that drive value for clients. The new agency will be led by Global Chief Executive Officer Jon Cook, who is currently Global CEO of VML. Cook will report to Mark Read, Chief Executive Officer of WPP. David Sable, former Global CEO of Y&R, will continue to support Cook, VMLY&R and its clients as Nonexecuti­ve Chairman as he transition­s to a new role in WPP. WPP said that it will complete the merger of both the agencies in a phased manner till 2019.

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