TWITTER UK EXPLORES THE FUTURE OF RECRUITMENT WITH #ONETWEETCV
Think job postings have to be formal and boring? Think again! This September, Twitter UK adopted an unusual recruitment strategy by asking applicants to prove themselves in the space of a single tweet while using the hashtag #Onetweetcv. “Twitter UK is offering five young jobseekers a unique work experience opportunity at its London HQ later this year,” the official announcement read. “The twist is all applications need to be made through a single Tweet. To apply for the role, applicants simply need to Tweet using the official hashtag — #Onetweetcv.” Twitter UK also encouraged applicants to get creative, demonstrate personality, avoid buzzwords and incorporate different elements into their tweets in order to stand out. This initiative comes at a time when millennials are increasingly turning to Twitter to connect with potential employers, according to recent data. “Our research suggests that 18-24-year-olds are increasingly ditching traditional job applications in favour of approaching companies via social media,” the official blog post stated. “Around half of those we surveyed liked the idea of using Twitter to apply for jobs rather than writing a CV. What’s more, 70% feel that CVS don’t allow them to show employers who they really are.”