Waddah Sadek

CEO - its. THE SITUATION IS AT ITS LOWEST

The ad industry is today in its worst situation due to the economical crisis and the lack of discipline of the sector and chaos of the market.

The situation won’t evolve to the better if the country won’t reach any stability and if the industry won’t organize itself, specially the relations between agencies specially media and régies.

One of the main challenges is the cut of budgets and clients who are stuck between the digital and the traditional advertising

The industry can only change for the better once we admit and get convinced that the thinking of the new generation is totally changing and work accordingly.