New Appointments at OMG MENA

Omnicom Media Group’s data, analytics and technology consultancy Annalect has welcomed two new senior executives in the MENA region. Andreas Frangeskides has joined as Director-marketing Solutions, while Oleksandr Cherviakov is now the consultancy’s Senior Managerbusiness Solutions. Previously the Data Lead at PHD in the UK, Frangeskides brings over 10 years of experience in multi-channel planning and buying, data management, analytics and reporting, project management, research and insight development. Frangeskides will lead on the client solution portfolio, including Omni, Omnicom’s people-based, precision marketing and insights platform. Working on OMG MENA’S internal systems, Cherviakov will lead on the transformation of the agencies through automation. A senior software engineer and a certified ethical hacker, Cherviakov has long focused on making technology work for his clients. In his 15-year career, Cherviakov has worked across varied sectors, including IT, automotive, trade/logistics, oil and gas, and media, in both the public and private sectors. His task is to make sure OMG extracts the full value of the data it handles. On another front, Omnicom Media Group MENA has appointed Joubran Abdul Khalek as Head of Performance & Programmatic in its regional hub in Beirut, CORE. He comes from Publicis Media, where he was head of Center of Excellence. Abdul Khalek has over 11 years of experience in digital marketing, gained across the Middle East and many client sectors. At OMG MENA’S CORE, he leads more than 30 experts who work on the group’s agencies’ campaigns. His task will be to stimulate his team’s growth and development, as well as their performance, focusing on both talent and product.