> Milli Midwood

has been appointed as the Editorin-chief of Cosmopolitan Middle East. She assumes the role immediately. Her editorial experience spans across OK! Magazine, Stylist, Grazia and most recently as the editorial head across digital strategy and platforms of Harper’s Bazaar Arabia for the last three years.

Milli Midwood who was born in the UK moved to

Dubai in 1993. She is 28 years old, making her Cosmo Middle East’s youngest ever editor-in-chief.

ITP led a global search and have appointed someone who has experienced first-hand in what it is like being a young woman in the region. Midwood’s understanding and empathy of the dynamic local GCC market, coupled with her experience in digital and passion for storytelling, is believed that it will echo through every page, event, video and social media post the Cosmo ME brand will see in the New Year.

Since 2011, Cosmo Middle East has been the largestselling young women’s magazine in the region covering beauty, fashion and lifestyle, supported by events, videos and social media. The retail value of the beauty and personal care market in the Middle East and North Africa was estimated to be worth $34.9 billion in 2019, an eight per cent increase from the previous year. That figure is projected to grow to be worth $43.4 billion in 2022, according to analysts Euromonitor International (EMI). As this number grows Cosmo Middle East aims to become the region’s leading authoritative voice and focus heavily on this topic, informing, entertaining and educating women as they immerse themselves on every platform in the new world of beauty.

Cosmopolitan Middle East is one of 35 editions of the multimedia brand worldwide. Cosmo is published in 35 languages in over 100 countries.