A world to ponder and anticipate
This campaign was created by Lisbon-based Moon agency for Expresso, the Portuguese leading newspaper, to draw attention to the challenges of the new decade.
And because ignoring the present is like ignoring the future, there are questions that must be asked and answers that need to be given, which justifies here the use of optical illusion where one can see two elements embedded in one.
The playful imagery aims to indicate that through Expresso’s reference journalism, readers will have content to help ponder and anticipate a changing world.