Journalism Needed More Than Ever

AMV BBDO has recently created a series of copybased digital out-of-home (DOOH) ads for The Economist, the renowned UK paper.

Each of the outdoor ad introduces a topical twist designed to appeal to the intelligence of the newspaper’s readers, all in The Economist advertising tradition.

In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, the strategy adopted was to re-visit The Economist’s iconic red-and-white campaign to remind its loyal and dedicated readers that the publication’s fair-minded, independent and trusted journalism is needed more than ever.

CREDITS Agency: AMV BBDO, London | CDS: Nicholas Hulley, Nadja Lossgott Creatives: Augustine Cerf, Lauren Peters, Etyan Smith, Tim Van Der Mee, Andy Vasey, Tim Riley | Media Agency: UM