> The Californian Feel in the Emirates

Flamingos, palm trees, funky waves, vivid colors, and eccentric patterns, are a few of the many elements that have inspired the creation of the Paradise Beach identity--a beach club specifically designed for beach loving party goers.

Beirut-based Mink boutique agency wanted to create a brand that would stand out with nods to ‘80s style. The result is an unmistakable look and vibe of the spirit of California cool, or even that Retro Miami Beach, casual living feel in colors of turquoise and pink of course, a place that lives and breathes for coolness. Paradise beach is located at Rixos the

Palm Dubai Hotel & Suites and seems to perfectly capture summer’s island vibes.