ArabAd

Bridge of Minds: Keep on Rolling!

- Sarah Araigy, Co-founder/ BD & Operations Manager, Bridge of Minds

Where were you on August 4 at 6:07 PM? At Bridge of Minds offices in Mar Mikheal, Achrafieh. What is your first impression upon seeing the damages and desolating scenery that affected your workspace and Beirut? First thing that came to my mind, Beirut blast is real and it is an irreversib­le reality. What we built throughout the past four years got collapsed in one second. What’s more heartbreak­ing is seeing the injured young team resilient and persisting on not giving up and to keep working in Lebanon. How is the morale? Four members from the team got severely injured including myself and we are traumatize­d for life. We are stronger than ever and looking forward to relocate in our new offices in Lebanon and UAE with high hopes for the future. Brave Minds we are! Will you be able to bounce back after the hardship? Working for the GCC region from Lebanon made the noninjured team resume work the second day of the explosion with a strong motivation to put the company back on track while delivering a high quality of work as if nothing happened the night before. Have you already ready resumed work and under what conditions? The team resumed work the second day of the explosion from their houses until we rented a temporary office where we meet on weekly basis and move forward with work. What’s left when we lost almost everything? When we almost lost our lives, we gained a great team bonding, and a more solid clients’ relationsh­ip.

We are back to continue building relationsh­ips with BOM community: clients, suppliers, media, influencer­s, to remind them that we need to preserve our identity, values, distinctiv­e approach, empathy and passion that we can’t but communicat­e at every hour through all our work. Any additional message you’d like to add? We are here in “Lebanon”, we are working; we are providing the latest advertisin­g solutions to the world! For all the entreprene­urs, and start up agencies keep on rolling!

What we built throughout the past four years got collapsed in one second.

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