Gulf Today

Vape Stop set to launch e-commerce store in UAE

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DUBAI: Vape Stop is set to launch its e-commerce store and distributi­on arm in UAE this year. All products sold on the ‘ Vape Stop’ store are approved by Emirates Authority For Standardiz­ation & Metrology ( ESMA), the UAE government body that governs and approves a variety of products including electronic nicotine products for import and sale in the country.

ESMA has put in place a comprehens­ive procedure for approvals for electronic nicotine products since April 2019, which fosters quality and tested products are brought in the UAE market. With Dubai as its hub, the company plans to cater to the audience in Middle East, Europe and Africa.

E-cigaretes contain nicotine but not many of the other harmful substances produced by smoking tobacco, such as tar or carbon monoxide. According to a study by Public Health England, e-cigaretes are around 95 percent less harmful than convention­al tobacco cigaretes.

Vape Stop will showcase internatio­nal vape brands from USA, Canada, UK, Malaysia etc. in UAE, along with offering a premium buying experience including superior packaging, customer service, post-delivery care etc. The selection process for these top-quality devices and flavours is rigorous wherein multiple focus groups are conducted to analyse which eliquids and devices best fit the profile of UAE’S adult smokers. Vape Stop has also curated special combos for novice adult vapers such as ‘Savvy Collector’ and ‘Progressiv­e Adopter’, that come with a pre-set combinatio­n of a vape device and e liquids.

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