ZEE5 Global, Lulu Exchange announce partnership

DUBAI: ZEE5 Global on Thursday signed a partnership with Lulu Exchange, with an aim to reach over 100,000 consumers across Kuwait, UAE, Bahrain, and Qatar.

The partnership will see the alliance of two of the leading entities in their respective spheres, ZEE5 Global-the most comprehensive digital entertainment pl a form for indian content, and lu lu exchange-one of the largest financial service providers in the Middle East. The partnership will enable Lulu Exchange consumers to avail a 1-month free subscription of Zee5 Global against a successful transaction. The offer will be made available to all customers who transact via Lulu Exchange, either through the Lulu Money App or the company’s physical branches.

Sharing her view on the partnership, Archana Anand, Chief Business Officer, ZEE5 Global said “The Middle East is one of our highest priority markets globally, not only from an audience point of view but also from a strategic partnerships perspective. Lulu Exchange is a leading NBFC and has a vast reach in the region. We’re extremely thrilled to announce this partnership with them which will help us reach the vast diaspora audience in the market and give them immediate access to the largest bouquet of Indian and South Asian content.”

A de eba ham ed, managing director of lu lu financial Holdings said “We are always on the lookout to create synergies with like-minded brands and offer our consumers something new and exciting. the partnership with ZEE5 Global beautifully blends with our long-standing mission to deliver satisfying consumer experiences and act as a unique value-add for the trust our consumers have placed in our services.”