Malaysian firm enters UAE market
DUBAI: Household appliance market revenue in the Middle East and Africa (MEA), region has been growing from $6.3 billion in 2017 to $7.6 billion in 2021 and it is projected to grow $8 billion in 2022 and $8.4 billion in 2023, according to Statista. com, a global market intelligence advisory.
KHIND, a major consumer electronics brand from Malaysia, is introducing a number of energy-efficient and environment-friendly lighting, cooling and home appliance products in the Middle East that could reduce emissions and reduce carbon footprint.
KHIND Middle East, which looks ater the market development for the brand in 15 key markets across the region, has recently relocated to a bigger regional head office to increase the brand’s presence and boost the US$7.6 billion (Dhs27.8 billion) home appliance market in the Middle East.
With a vision – Delivering Happiness – KHIND offers affordable, reliable and trendy products for residential and commercial units that deliver exceptional performance, energy and cost savings.
KHIND, which was established in 1961 in Malaysia as small shop, developed it into one of the largest electrical and home appliances manufacturer in the Far East. Its products are exported to more than 50 countries worldwide.
“KHIND’S products are affordable and offer the best value for money. The products are for the common man by the common man. Our brand offers a durable product range that have a longer life than other products in the market – that in turn saves money over the life-cycle of the product,” says Adil Mistry, Group Chief Executive Officer, Khind Holdings Berhad
“KHIND products carry many game-changing features in them that offers a lot of cost savings to consumers. Most of these cost-saving features are not seen, but felt by users when used for a long time. We believe, KHIND offers a much beter value proposition to consumers when it comes to electrical and home appliances.