World’s first cognitive intelligence TV range launched

DUBAI: The demand for large size TV segment increased during COVID-19 pandemic for personal and educational purposes due to social distancing protocols, said Takakiyo Fujita, Managing Director at Sony Middle East and Africa.

He said, “Currently our market share is over 20 per cent in the region. I am very optimistic about the company growth in Middle East.”

Fujita said this during the launch of world’s first cognitive intelligence TV range in Dubai. The new Cognitive Process XR mimics human brain to deliver and immersive viewing experience.

The new BRAVIA XR televisions, including the MASTER Series Z9J 8K LED and A90J OLED as well as the A80J OLED, X95J and X90J 4K LED televisions are now available in the UAE.

Powered by the Cognitive Processor XR, the brain of the new BRAVIA XR, the BRAVIA TVS use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear. The new processor, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen and upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.