Al-futtaim and KHIND announce new partnership

DUBAI: KHIND, a global consumer electrical and electronics manufacturer also a smart solutions provider for cooling and lighting, has signed an agreement with retail giant Al Futaim to distribute KHIND products in the consumer electronics segment across the UAE.

The agreement will boost the household appliance market revenue in the Middle East and Africa (MEA), region that has been growing from $6.3 billion (Dhs23.12 billion) in 2017 to $7.6 billion (Dhs27.9 billion) in 2021, according to Statista.com, a global digital market intelligence provider. Household appliance market revenue in the MEA is projected to grow to $8.4 billion in 2023.

The agreement illustrates the shared commitment of both parties to further penetrate the market and broaden their reach within the Middle East region that will also help the market to grow in the next few years.

Adil Mistry, Group Chief Executive Officer, Khind Holdings Berhad, said, “We have enjoyed many longstanding vendor relationships throughout our years in business and we are pleased to strategically align ourselveswithalfutaim’sstrongdistributionnetwork. I hope this will be a winning combination for us.

“I strongly believe that right distributor enhances a company’s exposure in the product market and can give an edge in terms of speed and efficiency. This association will widen our customer reach and help us to grow faster in the region.” KHIND, which looks ater the market development for the brand in 15 key markets across the region, has recently relocated to a bigger regional head office to increase the brand’s presence and boost the region’s growing consumer electronics and home appliance market.