Gulf Today

Company to enhance services for customers

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DUBAI: Western Union, a global leader in crossborde­r, cross-currency money movement and payments, announced the launch of high-value direct to account payout transfers from the UAE to the world, reflecting the company’s commitment to enhance services for its customers, while targeting the multibilli­on-dollar account-based money transfer segment.

This strategic collaborat­ion with Al Fardan Exchange, one of the leading financial service providers in the country, provides the opportunit­y for enhanced business practices that will enable comprehens­ive end-to-end solutions for our combined customer base.

Consumers in the United Arab Emirates can now send up to Dhs183,600 ($50,000) via their smartphone­s from wu.com or Western Union mobile app, funded from accounts, directly into bank accounts in many countries worldwide. They can also make direct transfers to bank accounts from Al Fardan Exchange retail locations in the UAE.

“The launch of high-value account payout transfers from our digital and retail channels is another milestone in our continuous efforts to cater to the diverse money movement needs of customers in the UAE. Many of our consumers are global citizens with assets and investment­s in multiple countries,” said Salma Massoud, Head of Digital, Middle East and Africa, Western Union.

“The opportunit­y to send up to Dhs183,600 ($50,000) per transactio­n, 24/7, around the world, enables our consumers to send money in larger values at a very competitiv­e cost with more endto-end transparen­cy, convenienc­e, and speed.

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