Firm distributes ‘Miswak’ in several labour camps

DUBAI: Continuing its tradition of spreading smiles during Ramadan - the holy month of fasting and giving, the Oral Care division at Dabur International’s is celebrating another successful year of building oral hygiene awareness.

The firm has been actively distributing Dabur Miswak toothpaste at labour camps across the UAE. As a part of the campaign to spread smiles amongstthosewhoarelessfortunate,daburmiswak has already reached nearly 14,000 people across different labour camps with plans of giving away more during the fasting period leading up to Eid celebrations. Some of the prominent labour camps that benefited from this campaign are Metro 1, Al Quoz, and Jebel Ali 3. The brand helped labourers at the camp seek benefit of the ‘Dabur Miswak Million Smiles’ campaign.

Speaking on the success of the initiative; Dhruv Sharma, Category Head, Dabur International said; “Miswak Twig has been an integral part of the culture and has rich religious relevance during the month of Ramadan in UAE. Dabur Miswak wants to celebrate that relevance again during the Holy Month of Ramadan.” Called the ‘Miswak Million Smiles’ campaign, Dabur Miswak toothpaste has turned into a ‘Smile Partner’ for thousands of labourers in the UAE this Ramadan.

FIRM RANKED TOP 3RD BEST WORKPLACES IN THE UAE: Century Financial, the region’s leading name in the financial services sector, was recognised by Great Place to Work for its exceptional work towards fostering a culture that places employee wellbeing at its core. Ranked 3rd among 50 small and medium-sized companies marks a significant achievement as it is the only company in the high-pressure financial services sector that made it to the Top 3.