WAM team briefed in Las Vegas on media trends
LAS VEGAS: A delegation from the Emirates News Agency (WAM) was briefed on the latest global trends in the creative industry, communications and transformative technologies during a visit to the annual National Association of Broadcasters (NAB Show 2022) in the US.
The event was organised by the National Association of Broadcasters (NAB) at the Las Vegas Convention Centre.
NAB is the premier advocacy association for America’s broadcasters. The event advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.
Then abs how encompasses media, entertainment and technology and is the ultimate marketplace for those seeking to create superior audio and video experiences, from creation to consumption, across multiple plaforms.
NAB Show is where global visionaries convene to bring content to life in new and exciting ways.
WAM delegation’s visit aims to keep up its cadres with the latest technical developments and digital solutions, strengthening partnerships with the corresponding media, and supplying the media system with the latest technologies and advanced applications, which would contribute to enhancing WAM’S leading media stature globally.
The delegation is also set to shed light on the Global Media Congress, introduce it and invite partners to take part in its activities scheduled to be held next November in Abu Dhabi.
Early this year, a delegation from the Emirates News Agency (WAM) discussed ways to enhance media cooperation with a number of media entities in Mexico.
The discussion took place during the delegation’ s visit, led by Mohammed Jalal Al Rayssi, Directorgeneral of WAM, to Mexico, at the end of a tour to Latin America, which included Brazil and Colombia. This tour is part of WAM’S efforts to partner with international media institutions.
During the tour, the delegation met officials of Cuartoscuro, a magazine that specialises in photography and press information, established in 1986. The two institutions discussed opportunities to enhance media ties and signed a memorandum of understanding (MOU) to exchange and share media content between them.
The delegation also visited the headquarters of TV Azteca, a Mexican multimedia conglomerate owned by Grupo Salinas. It is the second-largest mass media company in Mexico ater Televisa and broadcasts its programmes to 13 countries.