Bank launches virtual campaign to celebrate Eid

DUBAI: Emirates NBD, a leading banking group in the Middle East, North Africa and Turkey (MENAT) region, is honouring Eid Al Fitr, a time where Muslims gather as a community and celebrate the end of Ramadan with their family and friends, through the #Celebratewithfriends campaign.

The virtual campaign, which is being launched through a video and run across Emirates NBD’S social media plaforms, invites individuals to #Celebratewithfriends and spread the joy by sharing their Eid celebration photos.

This could be sharing a beautiful meal together, indulging in some sweets, making new traditions, or sending Eidiya to your loved ones.

Adding to the festivities, 3 lucky winners stand the chance to win Eidiya worth Dhs5,000 each.

All you need to do is share your Eid celebration pictures via the “Add yours” sticker posted on its stories daily. Emirates NBD will also collaborate with prominent influencers in the UAE including actor Amro Maskoun, content creator Afrobysara and lifestyle blogger Hind Beljafla, who will share how they are celebrating this Eid and further encourage the community to do the same.

Earlier last month, the bank launched the #Welcomingblessings campaign to celebrate the Holymonthoframadan,throughseveralcharitable and community initiatives. Emirates NBD’S popular #Fastwithfriends challenge was also back for a second year encouraging people from all cultures and faiths in the UAE to learn more about Ramadan and the importance of fasting by joining their Muslim friends in the experience for day.

Recently, Dubai Financial Market announced that the rights issue of Emirates NBD is due to be tradable on the exchange.

Trading of the rights issue enables existing shareholders of the bank who do not wish to subscribe to the new shares, which the bank plans to issue as part of its capital increase, to sell all or part of their rights to other investors who do wish to subscribe. The rights issue is a financial instrument representing the rights that are legally granted to the company’s shareholders to have priority in subscribing for the company’s capital increase shares that will be issued.