‘You’re A Hero’ drive raises breast cancer awareness
With October drawing near, a mall in Abu Dhabi has joined global efforts to raise awareness about breast cancer by launching “You’re a Hero,” campaign rolling inside the mall and online, from Oct.1.
Considering itself as an intrinsic part of the social fabric in Abu Dhabi and an important contributor to the well-being of community members, Bawabat Al Sharq mall has always stepped up to its social responsibility by supporting a plethora of good causes.
Accordingly, over the past years, the mall has raised awareness about breast cancer by engaging the public in wide-ranging activities on-site.
This October, Bawabat Al Sharq mall’s breast cancer campaign is paying tribute to women batling the disease, portraying them as real-life superheroes.
The campaign is also calling upon the public, especially women, to show their solidarity with breast cancer patients, while also soliciting them to get regularly tested.
Their first stop would be at Al Seha awareness booth, where they will receive plenty of educational information about breast cancer, prevention methods and other relevant topics, in addition to geting a free screening in one of Al Seha medical centres.
To lighten up the mood, Bawabat Al Sharq mall is offering every woman stopping by, a chance to pick her present from a special box which hides many great prizes, such as vouchers and other gits.
An awareness workshop is also scheduled to emphasise the importance of early screening.
Meanwhile, Dubai-based People of Determination at Al Noor Centre has also roll out an awareness campaign and asked people to buy customised/themed products handcrated by People of Determination.
Through its social media campaign, the centre spreading awareness and looking at the society to show their kindness at the same time encouraged the students of the Al Noor Centre. The students at the centre’s Smile n’ stuff shop has prepared themed cup cakes, cookies, badges, coffee mugs and other crats for sale during the month of October.