M ishipay com m ences its operations in the UAE

DUB AI: Scan & Go technology provider, Mishipay aims to make a mark in the retail payments industry in the Middle East and is rolling out its operations in the UAE. The payment ecosystem commences its operations in the UAE by deploying its self-checkout technology across Virgin Megastore outlets, part of the Azadea group.

The UAE has been a frontrunner in the adoption and growth of fintech with the country already witnessing the trend of technology fueling the future of payment. Mishipay’s seamless checkout and payment technology will improve retail customer experience and increase sales growth in the market.

Mustafakhanwala,ceoandfounderofmishipay, comments: “The beauty of our technology is that it is valuable to both shops and shoppers. We have createdaprocessthatisseamlessandfrictionlessfor customers,andwearedelightedthattheoutstanding commercial results and positive shopper feedback have powered the next phase in the deployment at reputed stores in the UAE and KSA.”

“Entering a new market for the first time is always very exciting, and to do so with a brand as strong as Virgin Megastore has been a brilliant experience. There is a clear synergy between our brand and the cuting-edge experiences we want to create for customers. We are looking forward to bringing the benefits of our technology to more shoppers in the UAE and elsewhere in the Middle East in the coming weeks,” he added.

Mishipayretailpaymenttechnologyallowsshoppers in retail stores to simply pick up a product they want to buy, scan the barcode with their phone, pay within the phone and just walk out. No more queuing or waiting at the checkout counter.