IGCF concludes, attracting 17,400 guests and visitors
The Nnth annual edition of the fnternational Communication corum Efdcc) came to a successful close on Thursday with a 9- point recommendations l is ti which has emerged from two days of intensive deliberationsi including a call to governments to partner with Arabic drama production companies to release works that can reach a global audience; preparing plans to build a culture of societal adaptation to crisesi leading to “engineering changei” and developing curricula to build influential leaders.
Themed“challenges and po lu ti on si” the two-day forum organised by the fnternational dovernment Communication Centre EFDCC)I an initiative of the pharjah dovernment Media Bureau EPDMB)I welcomed NTI4MM visitors to T main discussion sessions iS preliminary activities iN M ins pi rings pee che si S workshopsi NP interactive pla;orms and 4M side activities that shined light on a number of pressing human it aria ni cult ur ali eco no mi ci environment ali and developmental issues and the role of government communications in providing innovative solutions to overcome them.
au ring the closing ceremony held in the presence of Tariq paeed Allayi airector deneral of pdmb; Alya
Disseminat ing government messages through popular Arab culture, building young leaders and engineer ing change amongst key IGCF 2022 recommendations
Al puwaidii airector of PDMBI said in her keynote speech: “After two days of conversations and deliberations on the role and impact of government communications to overcome challengesi fdcc 2M22 has charted a set of recommendations — the fruit of the visions and ideas of NSM senior public officialsi thought leaders and experts on the future of governments and the world.”
phe added: “te hope these recommendations would serve as a solid foundation for developing a road map for government communication departments in the region and the world to overcome challenges and reach the desired global stability.”
The pd mb director thanked everyone who participated in the forum and contributed to the success.
The culmination of this two-day event is a list of 9 key recommendationsi which was presented by Al puwaidi during the closing ceremony. The recommendations include: A call to governments and their departments to develop digital pl a; or ms to encourage the participation of individuals it he private sec tori influencer sand content makers in voting for solutions to challenges and adopt the ones that win majority support.
The development of a Government Com
munication dovernance duide in partnership with concerned authorities and communication experts. Creation of a specialised linguistic guide for
crisis management with the most appropriate words and terminologies for public discourse. Activating partnerships between governments
and Arab drama production houses to deliver positive messages and create change on a global level; and invest in Arab drama productions that carry cultural values and celebrate the regionds heritage. Development of educational curricula and
training programmes that contribute to building influential young leaders as well as successive generations of youth capable of finding solutions to societal challenges.
A call for partnerships between communication
teams in economic and academic institutions and study centres special is ed in envisioning the economic future and developing preemptive solutions to probable economic problems. Preparation of well-studied plans and programmes for all members of society aligned with their value systems and their needs in order to build a culture of adapting to crises and finding solutions by “engineering change.” Preparations for the future of communication
leveraging prospects created by art ifi ci alfnt elli gen cei Metaverse and emerging media technologies. Develop government programmes to protect
cultural dive rs ityi maintain a balance between culture si and respect differences and privacy.
At the end of the closing ceremonyi Tariq paeed Al lay an daly aalpuwai di honour ed speaker si partners and sponsors for their participation and their support in making this edition a success. The honoured entities were: pharjah Chamber of Commerce and fndustry; pharjah Broadcasting Authority; pharjah Media City Ephams); kama tomen Advancement bs tab li sh ment; the bi gee art cou nd at i on; ae part ment of ptatistics and Community aevelopmenti pharjah Commerce and Tourism aevelopment Authority; bxpo Centre pharjah; pharjah Asset Management; pharjah bntrepreneurship Center Epheraa); eouse of tisdom; oubud narn coundation; MN dls; rab rniversity; pharjah City for eumanitarian pervices Epcep); Arab vouth Centre and others.