Use of social media and AI under spotlight
SHARJAH: ied by thought leaders and digital communication specialistsi the two-day Nnth annual fnternational dovernment Communication corum Efdcc)i which began in bxpo Centre pharjah on tednesdayi is staging an exciting workshop series to challenge media studentsi communication specialistsi and representatives of several government agenciesi to explore new innovations and possibilities in the sector.
ieading one of the workshops was ar Mona
Magdy, Associate Professor in the faculty of Mass
Communication at Cairo rniversityi and certified
trainer from the Chartered Institute of Public Relations in the rh ar Magdyds workshopi “bffective dovernment Communication in the aigital Age” explored how social media has become a key point of interest for the youth.
aue to significant changes in a post-clsfa worldi governments have been forced to transform traditional services into virtual and digital practices. lne of the biggest challenges of digital transformation in governmentsi ar Magdy remarkedi was “fear of automation and digitalisation of services. Many people are too reluctant to learn and adapti and Af is seen as a negative forcei ready to take over and erase human workforcei when in realityi it can help workersi journalists and digital media specialists adopt systematic and structured practices that are otherwise likely missing from their work.”
The workshop trained participants on how to create digital content by integrating Artificial fntelligence into their communication strategies.
Abanoub Mansour of pky kews Arabiai held the dayds second workshop “Creating aigital Content
to and from the Phone, alongside his colleague
fman Al hhatib revealing that producing content over the phone should focus on producing the type of content that defines your niche and inspires effective change in your target audience.
auring a third workshop on aay N titled “The cirst
Micro Professional Diploma in Artificial Intelligence
Mediai” presenter bng. cadi oida remarked that the future belongs to the press that employs artificial intelligence techniques in the production of its content. The participants were trained on how to use a variety of Af applications available on the internet to drive successful digital content strategies.