NAMA highlights global communication drives
SHARJAH: Panellists at the Breaking Biases in Communication” session held on the inaugural day of the Nnth edition of the fnternational dovernment Communication corum Efdcc 2M22)I said that the stereotypical imagery and portrayal of women in media is changing due to increased public awarenessi thanks to successful initiatives championing media discourse that promotes gender-sensitive messages and helps negate gender biases.
The session was held on rab-based KAMA tomen Advancement EKAMA)DS fnspirational bve pla;orm on the side-lines of the two-day forum. Moderated by koura Almullai penior Executive for Programmes at NAMA, the session was led by gawaher Abdelhamidi fnterim
Head of Public Policy at Twi er MENA; Shahir
pirryi dlobal Creative airector at Aramex; and iinda pabbarinii a dender Consultant at KAMA.
Panellist Jawaher Abdelhamid talked about
the role of her organisation in empowering women through a social pla;orm titled #cemininearabic catering to Arabic-speaking women by introducing a particular setting that allows users to select Arabic language options to better address females.
phe revealed that the social pla;orm processes half-a-billion tweets per minutei noting that womends presence on the pla;orm is strong across a broad range of topics including artsi sportsi lawi and social responsibility.
Abdelhamid further noted that the #cemininearabic social campaign video broadcasted by Twitter received N8 million viewsi asserting the powerful message of the campaign to encourage users on the pla;orm to use appropriate vocabulary when talking about women.
iinda pabbarini and phahir pirry added to these pointsi stressing the importance of ensuring gender sensitivity in the use of language and daily vocabulary through media and online pla;orms.
pirryi the dlobal Creative airector at Aramexi said the courier and package delivery company launched an initiative coinciding with fnternational tomends aay titled “Talk to eer oight.” This project uses language to highlight equality on their website and enables users to choose website interfaces that are designed for women that utilise feminine vocabulary and icons.
At the end of the insightful sessioni phahir pirry concluded by demonstrating the massive transformation in advertisement that has happened over the past few decades by comparing samples of old adverts to those of the modern dayi and showcasing the differences in how women have been addressed over the years.