SBWC’S strategy aims for sustainability and innovation

SHARJAH: With a diverse membership of 2,342, the Sharjahbusinesswomencouncil(sbwc)hasfostered a positive business environment and increased women’sparticipationintheeconomyacrossvarious industries and sectors. The SBWC continues to be a valuableresourceforwomeninbusiness,empowering businesswomenandentrepreneurssinceitsestablishment in 2002 under the patronage of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, and Chairperson of NAMA Women Advancement.

SBWC empowers and supports businesswomen by providing current tools and resources they need to succeed in today’s rapidly changing business landscape,includingknowledgeinrenewableenergy and artificial intelligence. The council promotes investments in strategic sectors such as agriculture, industry, and technology, aligning with the country’s goal of a strong and adaptive economy.

SBWC also focused on a wide range of traditional and non-traditional sectors, including retail, e-commerce, hospitality, healthcare, perfumes and jewellery,printing,publishing,journalism,media,and the arts, which has helped its members to connect and expand their business with the latest trends and opportunities. The council’s efforts have not only helped its members to grow, but also contributed to the overall development of the economy.

Sheikha Hind Bint Majid Al Qasimi, Chairperson of SBWC, stated that the council’s vision aligns with the established national principles, mainly the first two ‘Principles of the 50’, which focus on developing all regions of the country in terms of urbanisation and development, and prioritising economic growth and development.