‘Beijing New Audiovisual’ debuts at CABSAT in Dubai

DUBAI: To explore new markets and audiences, the ‘Beijing New Audiovisual’ has debuted at the latest edition of CABSAT 2023 exhibition and received good atention from the visitors both local and international.

The three-day CABSAT, which is an international exhibition, has started at Dubai World Trade Centre.

The Beijing New Audiovisual booth has been presented in the collaboration of the Beijing Municipal Radio and Television Bureau with the aim of showcasing a wide range of Chinese broadcasting, television, and audiovisual solutions.

“Through this huge opportunity of network with hundreds of global and local companies, we are exploring overseas markets and seeking partnership to establish in the UAE. This 3-day global event aims to tap into the Middle East and North Africa markets, injecting new vitality into China-arab cultural exchanges,” said Ma Liya, CEO while talking to the Gulf Today on the sideline of the 3-day exhibition.

The CABSAT is the only dedicated event which atracts over 14,000 industry professionals from the digital, content and media market in the MEASA region. With over 340 global exhibitors and 14,000 visitors from over 120 countries, the event brings together key international decisionmakers, buyers and thought leaders, eager to meet face to face, collaborate and innovate together.

“The Beijing Municipal Radio and Television Bureau has organised eight Beijing-tianjin companies to participate in the exhibition, showcasing nearly 40 innovative products from various enterprises.

“The exhibition is divided into international receptions, exchange activities, and company and product promotion conferences, providing a plaform for international cooperation and communication. The eight companies have presented their achievements in science and technology, coveringcontentproduction,advancedaudiovisual technology, artificial intelligence, and transmission and processing equipment,” she said.

Through their booth in the exhibition, the exhibitor is demonstrating Beijing’s 8K ultra-highdefinition audiovisual production capabilities. At the same time, the companies utilised local features and digital elements to enhance brand identification, showcasing Beijing’s role as a centre for cultural and technological innovation.

During the exhibition, a large number of media and satellite communication enthusiasts flocked to the booth to explore the latest products offered by the companies. It is worth mentioning that CABSAT 2023 has atracted over 14,000 professionals from the fields of broadcasting, television, and satellite communications.