Du announces three-year partnership with Samsung

DUBAI: du, from Emirates Integrated Telecommunications Company (EITC), signed a strategic a Memorandum of Understanding (MOU) with Samsung. This collaboration marks a significant milestone in the companies’ relationship, allowing for expansion in the business-to-consumer (B2C) and business-to-business (B2B) segments.

Commenting on the partnership, Karim Benkirane, Chief Commercial Officer at du, said: “We are thrilled to solidify our partnership with Samsung, this collaboration will allow us to provide our customers with an even wider range of cuting-edge products and services. By combining the strengths of both companies, we are confident that we can meet and exceed the evolving needs of our customers.”

Under this new agreement, du and Samsung will work together to expand Samsung’s digital service business and offerings, such as Samsung Care+, through retail, online, and mobile channels. This move aims to enhance the overall customer experience for both B2C and B2B customers.

Fadi Abu Shamat, Head of the Mobile experience Division at Samsung Gulf Electronics, said: “This strategic collaboration with du is a testament to our commitment to delivering innovative mobile experience to our customers in the UAE. Through this partnership, we will be able to bring our cuting-edge products and solutions including Galaxy AI- a key enabler for new user experience paradigms, especially when it comes to the tools that empower creative expression, productivity, and barrier-free communications.”