Firm aims to capture market by providing quality brands

SHARJAH: Tajvi Gold and Diamonds, a leading jewellery firm in the UAE aims to be the best by providing quality in jewellery and diamonds retail.

“The principle of purity and customer satisfaction is our moto. As a leading brand in gold retail, we do not compromise on them. And that is why we have become a trusted name,” said Haneefa A. Manaf, Founder of Tajvi Gold and Diamonds.

Manaf is also Managing Director of the HW Gas Group of Companies in the UAE. HW Gas commenced operations in the Emirates as part of a large business conglomerate in the year 1994, to carry out business in the form of trading and distribution of Liquefied Petroleum Gas in the country. The company has now a prestigious history of serving a large category of satisfied customers, accumulated over the years. It had over 500 employees by 2023 with the company’s authorised capital standing at US$50 million.

“My interest in gas,” says Manaf, “and developing a line in the gas business began in 1994. We have developed and established our company HW Gas with success, because it is an essential resource, and there is a potential in its growth.” In 2018, he invested in gold to see its prospect as a good investment. “To my surprise,” he says, “I realised that investment in gold was a secure and growing line of work. That is when we came up with the idea of having our own company for gold.”

With retail shops in Gold Center Buildings in Deira, Dubai, and also at Karama Centre Shopping Mall in Dubai, the gold business has office spaces in Rolla Park, Sharjah.