Du announces launch of ‘du Pay’ to boost digitalisation

DUBAI: du, from Emirates Integrated Telecommunications Company (EITC), on Monday announced the launch of du Pay, marking a significant milestone in the UAE’S transition toward a cashless economy and aligning seamlessly with the national agenda for digitalization. The innovative digital financial solution is poised to play a pivotal role in enhancing financial inclusion, accessibility and security.

Licensed by the Central Bank of the UAE, du Pay is on a mission to simplify digital financial services for everyone, everywhere in the UAE. du Pay offers a diverse suite of digital financial services and payment services, from international money transfers and peer-topeer (P2P) Transfers to mobile top-ups and bill payments. Additionally, it supports salary deposits through an IBAN, serving as a versatile account for users. With features available in six languages – Arabic, English, Hindi, Bangla, Malayalam, and Tamil, du Pay ensures inclusion for its varied user base.

Fahad Al Hassawi, CEO at du said: “du Pay underlines the company’s commitment to leveraging technology for financial empowerment, contributing to the directives of the UAE’S leadership towards a fully digitalized and inclusive financial ecosystem. Our vision with du Pay is to challenge the status quo and redefine the future of digital financial services.

This is an essential step forward in realizing the vision of a digital UAE, enabled by seamless transactions for all residents in a truly inclusive, secure, and convenient financial ecosystem.”