ROSALIN LAU, SPA DIRECTOR – SHERATON GRAND HOTEL DUBAI
o est an o ma imi e re en e ithin o r spa and e ness enter?
Shine Spa, Sheraton Grand Hotel Dubai opened in February 2015 and we offer a wide array of spa treatments to suit our spa guests from a classic massage to spa journeys; such as hamman-inspired, Japanese and nature. We also offer a range of spa promotions to entice spa guests in both hotel guests and Dubai residents by advertising, working with magazines and social media. We are rapidly gaining repeat spa guests since we opened. We work with vendors and have spa offerings which are exclusively available in this particular Shine Spa for a set period of time. To date, no other spas in the Middle East offer Sodashi Crystal Opulessence Signature Facials.
as the do nt rn o ssian and GCC ests e e ted o r siness ho m h and ho ?
As we are considered the “new kid on the block”, we are experiencing an increase of our GCC guests every month since the spa opened. As for Russian guests, we have yet to welcome them while we have other guests from different demographic locations.
re o r ests oo in or an thin spe i in o r siness hote spa?
We are located on Shiekh Zayed Road which is already a prominent business location. Depending on our guests’ schedules, they can enjoy everything from treatments as short as twenty minutes for a quick recharge to a two-and-half hour spa package when they can spare a longer time with us. For example, if a guest has an evening flight on their departure day which they would check out at 12 noon, they usually come for spa treatments to prepare themselves before their flight.
What p omin demands and trends do o see?
Spa-goers are looking at integrated classic spa services coupled with innovative approaches in products and technology. Results-driven spa products will continue to thrive in a fast paced city like Dubai; they want to see and feel the difference especially when it comes to facial treatments.
Spa enthusiasts also pay attention to establishments which have “green practices” such as proper disposal of chemicals and recycled materials which are disposable. They also pay attention to how the products were tested, harvested and produced, including biodegradable packaging which are environmentaly friendly.