FINE DINING
These concepts have been linked to brands and famous chefs who did a lot of research, either taking us back to our roots (cuisine du terroir) or building extravagant dishes by mixing ingredients from the local environment that are completely ‘cutting edge’. It also implies that the quality of raw materials have a certified origin. It has become common practice for the fine dining concepts to use the freshest ever ingredients.
Fine dining ejected the fusion concepts as connoisseurs felt that enjoying the best experience of food could not be gained through a mixture of cultures and ingredients.
How to achieve a successful ne dining concept
pricey your restaurant will be. If the price doesn’t match quality, customers might be turned off.
known. The ideal location is near middle or upper class residential areas or busy commercial districts (Downtown Beirut, DIFC in Dubai). Some mistakes were made in Beirut with La Petite Maison, which is moving out of Le Vendome to a stand-alone location in Downtown.
part of your restaurant should be of the finest quality in elegance and design. Purchase necessary exquisite dinnerware and flatware, as well as ornate cloth table covers and chairs. Expensive glassware and china dinnerware can also spice up your concept. Go for the unusual; the trendy (wine glasses can be slender and plates can be square).
Technology in the kitchen helps to get you the highest standard consistency. This includes combi-ovens and blast freezers). At high-end restaurants, well-traveled customers expect only the best-quality.
customers choose to eat at fine dining establishments not only because of the higher quality of food, but also because of the elevated ambiance these establishments offer. Using social media in a well-defined “voice” and through the appropriate channels will definitely boost your image.
scientific approach provided by CRM systems which are readily available.
staff – human capital is most loyal and invaluable, if well managed.