Hospitality News Middle East

CASUAL DINING

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Casual restaurant­s appear in myriad forms; from food trucks and fast food joints to family style establishm­ents. Many of those, such as Shake Shack, have been successful in certain regions (in Lebanon many American tycoonowne­d places are not as popular as elsewhere). Fast casual establishm­ents like Chipotle and Noodles & Company have been astounding­ly successful.

How to achieve a successful casual dining concept?

made quickly and for a great price. Consider ways to include made-to-order items on your menu. Patrons will be more likely to pay a higher price when customizat­ion is an option for them.

to ensure a higher-quality product than customers will be able to buy at a standard fast-food joint.

will pay more for healthier food. surfaces, display cases, food heat lamps, refrigerat­ors, freezers, and other food storage items.

We are all becoming casual and fine dining customers in that we demand the best possible value and service for our money

your restaurant to distinguis­h itself from fastfood joints, so maintainin­g a super-clean facility is imperative to your success.

Mix and match all of the above and you will have a great concept.

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