MKN AT THE HELM OF GERMAN TECHNOLOGY FOR COOKING

MKN (Maschinenfabrik Kurt Neubauer Gmbh & Co. KG) started as a family business in 1946 by Kurt Neubauer in the agricultural machinery field. Now in its 3rd generation, MKN develops and manufactures professional kitchenware.

“In the kitchen, no one product is more important than the other; it is usually a combination of products,” says Elias Rached, MKN’S regional director of sales MEA, who is no stranger to the kitchen; working as a chef and having a catering and bulk-cooking background. “Depending on the concept of the kitchen, the main three kitchenware products in demand from MKN are the horizontal hotline for commercial restaurants, the Flexichef industrial pressure bratt pan for catering and bulk-cooking kitchens, and the Flexicombi multifunction oven.”

Targeting catering kitchens (commercial, airports, hospitals, and so on), five-star hotels and restaurants, and signature restaurants MKN is positioned as one of the leading professional kitchenware brands, winning multiple international awards such as the Best Heavy Equipment Award, voted by the brand’s clients. These awards come in part due to MKN engineers working closely with many famous chefs around the world who provide insights to implement new kitchen equipment or upgrade existing products.

Innovations are in continuous research, many of which are confidential. However, Rached notes that the Flexichef multifunction pressure bratt pan, developed three years ago, and the Flexicombi multifunction oven, developed one year ago, are innovative technologies even by today’s standards. The Flexicombi combi steamer is operated with the Magicpilot Touch & Slide system. This system provides video tutorials and cooking information on a LCD Touchscreen; allowing the chef to preprogram cooking techniques and timing with a great degree of accuracy. Rached states that “MKN is proud that many famous chefs around the world value the high quality of our professional cooking appliances. They express their satisfaction in cooking with MKN kitchenware as fun, innovative, and a big support in the daily kitchen routine. These chefs are role models for many other chefs, leading to an overall good client feedback about MKN in the market.”

When it comes to brand presence, MKN’S marketing strategy is to be considered a premium class, German manufacturer with high quality professional cooking technology. As a result, MKN supports events such as the Craft Guild of Chefs and participates in numerous exhibitions and hospitality trade shows. Rached adds that MKN believes that these things are necessary for their communication strategy and also a medium to touch base with existing and potential clients.

Hospitality News finds out why MKN stands out in kitchenware solutions when it comes to producing high quality cuisines in kitchens from the regional director of sales,

MKN’S client-oriented environment means providing continuous after-sales services based on consistent client follow-up and equipment-training programs. Rached comments on the durability of MKN products, mentioning that each product has a long lasting lifespan, with spare parts being available for many years after production. In addition, each product has a wide version range of variations for the same item, in order to meet client specifications.