SAUDI HORECA ON THE HORIZON

The sixth edition of Saudi HORECA gears up to welcome more than 25,000 trade professionals

The Riyadh International Convention and Exhibition Center will be awash with visitors from the 13th till the 15th of November as Saudi HORECA returns for its sixth consecutive year.

Recognized as the country’s premier hospitality and foodservice trade fair, the event has so far attracted more than 220 exhibitors and 7,000 brands, keen to showcase their products and services to more than 25,000 industry professionals.

The exhibition will host exhibitors from more than 20 countries including Australia, Bahrain, Bangladesh, France, Hong Kong, India, Italy, Jordan, Kuwait, Lebanon, Netherlands, Pakistan, Poland, Sri Lanka, Thailand, Tunisia, Turkey, UAE, Ukraine and USA.

A number of key international pavilions representing Australia, India, Italy, Jordan, Lebanon, Sri Lanka and Turkey, will leverage the marketing potential of Saudi HORECA to tap into new markets. Indeed, Saudi Arabia has proven to be a key market in the GCC with lucrative business opportunities, which has been highlighted in the kingdom’s Vision 2030 blueprint.

“There are endless business opportunities in KSA. The rise in MICE and religious tourism is further proof that we are experiencing an exciting period of growth and Saudi HORECA is a formidable platform for investors to engage with prospective business partners,” says Jad Taktak, general manager of Semark, the organizer of the show.

In addition to being a fundamental business meeting place, Saudi HORECA will also bring local talent to the forefront. Over 200 participants will showcase their skill at the Hospitality Salon Culinaire, which is supported by the Saudi Arabian Chef Association, the World Association of Chefs' Societies (WACS) and L’académie Nationale de Cuisine.