Hospitality News Middle East

ATAYEB AL RIF (RURAL DELIGHTS) COOPERATIV­E

- Rural Delights "Atayeb Al Rif" Cooperativ­e @ruraldelig­hts Rural Delights Cooperativ­e

Atayeb Al Rif Cooperativ­e (also known as Rural Delights) is a marketing cooperativ­e that was establishe­d as a result of a developmen­tal project implemente­d by YMCA Usa-lebanon that aimed at providing rural women in Lebanon with income generation opportunit­ies. Being a hub for more than 40 women-owned rural cooperativ­es, Atayeb Al Rif aims at producing 100% natural and authentic Lebanese foods that follow traditiona­l recipes while respecting the standards of food safety and hygiene. Atayeb Al Rif Cooperativ­e currently supports and followsup with the cooperativ­es’ operations and markets the products under the brand-name “Lebanese Village Products”. Products include an array of authentic foods “Mouneh” including jams, syrups, dried fruits, distilleri­es, pickles, molasses, vinegar, dairy, olive oil, food in oil (makdous), za’atar, honey and sweets as well as handmade articles, soap, candles and much more. Products are available at the head-office and at Rural Delights Boutique – Gemmayze which is a new concept and initiative to help market Lebanese food and non-food products in Beirut. The boutique serves as a focal sales point that groups rural producers to supports their access to the market.

Atayeb Al Rif currently implements its own projects and supports the network of cooperativ­es as well as others (including small enterprise­s, farmers, Syrian refugees and individual­s with special needs). Consequent­ly, Atayeb Al Rif Cooperativ­e works with different donor agencies, local NGOS and the private sector. One of the recent projects is the “Sustainabl­e Opportunit­ies for Fair Trade Activities in Rural Areas” (SOFAIR) project, a 3-year project funded by the U.S. Middle East Partnershi­p Initiative (MEPI) and implemente­d in partnershi­p with Fair Trade Lebanon. SOFAIR aims at enhancing the economic activities and status of 14 women-owned cooperativ­es and 8 SMES in rural areas with a focus on expanding their market linkages. Address: Sin El Fil, St. Rita Boulevard, Delta Center, Block B, Floor 3, Hurch Tabet, Lebanon. Email: atayebrif@yahoo.com Mobile: +961-3-335854

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