IFG’S VISION FOR THE REGION
Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities and lodging establishments. With over 65,000 associates, Sysco operates approximately 300 distribution facilities worldwide and serves more than 500,000 customer locations. International Food Group (IFG) is part of the company’s network, exporting to over 90 countries around the world via a number of distribution partners. Commenting on IFG’S competitive advantages, Mustafa Almasri, director of regional sales and business development for the Middle East/asia Pacific explained, “We focus on the power of partnership by understanding our customers’ business needs, then offering powerful solutions. Whether they’re looking for training, food cost advantages, service ideas or new additions to the menu, we have the services and expertise to fulfil their needs.”in terms of regional growth opportunities in the near future, Almasri said, “There are several key developments happening in the region. We recently sponsored the 2nd Global Restaurant Leadership Conference in Dubai. We offered many insights and trends in the industry, including the advancement of technology in the sector, the empowerment of the customer through social media and embracing healthy ingredients, including clean labels. Additionally, the development of innovative homegrown concepts expanding internationally will continue to drive growth, providing unique eating experiences.”