Hospitality News Middle East

F&B FRANCHISE OPPORTUNIT­Y REPORT 2020

CHAIN, STAND-ALONE OR POP-UP? THAT IS THE QUESTION

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New concepts on this list have always been linked to the latest fad or social media craze. Although some food trends have fizzled out, like poke bowls and rainbow cake pops, entreprene­urs are always on the lookout for that 'it' factor that will blossom into a full-blown franchisin­g empire.

This year, global food trends have maintained their health-conscious approach. In 2019 Whole Foods predicted food trends including a rise in CBD products, vegan meat and eco-conscious packaging – all of which have seeped into popular culture. Even establishe­d franchises like KFC have incorporat­ed plant-based meat alternativ­es in their menus, indicating that even an oldschool chain has the capacity to innovate with the times. For 2020, the megagrocer makes prediction­s including an increase in regenerati­ve agricultur­e (a type of farming that restores degraded soil), West African foods and plant-based meat products – all of which will undoubtedl­y make their way to a restaurant near you.

The Middle East market in particular has been volatile to say the least this past year and as competitio­n grows, franchisin­g remains the bedrock that people still cling to – a proven method of success. Although the market is saturated, new sectors of franchisin­g are being explored that were once on the fringes, but have now taken center stage.

We continue the tradition of our franchise opportunit­y list with new concepts that are on the brink of stardom. And, for prospectiv­e franchisee­s looking for an investment, whether it’s an upstart or a tried and tested name, food franchises are still your best bet for a successful business.

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