Green and hip: two on trend looks from Bragard
Amongst the exciting new collections for 2020 from Bragard, the French provider of professional uniforms for hospitality and food services, are two that reflect key themes evident across the broader industry and beyond. The firm’s Green Label has caring for the environment at its heart, while the ultra-hip Studio B enables the new wave of kitchen professionals to look stylish and edgy in the workplace.
Fabien Firetto, Bragard’s Middle East Director, explained that creating the Green Label collection had dovetailed perfectly with the company’s vision of engaging in sustainable and green processes, while also meeting similar demands from its clients, many of whom share Bragard’s outlook.
“This brand-new collection confirms our commitment to offering eco-friendly apparel for customers who feel the same as we do about the future of our planet,” he said. “It features items such as chef jackets and aprons that have been made from a recycled material created using plastic bottles. This innovative polyester product is then blended with organic cotton to make a truly unique synthetic fabric, which gives professionals everything they’re looking for in workwear, while thinking about the environment.” He added that the cotton used comes from plants grown in natural compost, which consumes less water than its conventional counterparts. “The entire uniform is then packed and presented in a fabric bag to ensure it’s entirely plastic-free,” Firetto added.
The Studio B collection is another new concept from Bragard, which is inspired by and aimed at contemporary chefs who want their workwear to reflect their lifestyle. The brand has a distinctly stylish feel to it, bringing a fashionable dimension and a touch of audaciousness to workwear. “More broadly, we have moved toward offering silhouettes, providing a complete look for clients, rather than piecemeal products,” Firetto said.