JONES THE GROCER LAUNCHES IN EGYPT THROUGH RAYA RESTAURANTS
Raya Restaurants, one of the subsidiaries of Raya Holding for Financial Investments, announced the signing of the master franchise agreement in the Egyptian market with the Australian specialty gourmet food retail and award-wining café, Jones the Grocer. Raya Holding is planning to increase its direct investment during the coming five years, with an investment equal to 150 million Egyptian pounds. Medhat Khalil, chairman of Raya Holding for Financial Investments, said that Raya’s goal is to provide topnotch services, through unforgettable customer experience and the most appetizing food, desserts and gourmet retail. Karim Nayef Khalife, Chief Executive Officer of Raya Restaurants said “We, at Raya Restaurants, are welcoming and looking forward to partnering with Jones the Grocer and its high-end offerings. By incorporating the brand into Raya Restaurants’ portfolio, we are confirming our business strategy of strengthening our offerings and positioning in the Egyptian market.” Yunib Siddiqui, Chief Executive
Officer of Jones the Grocer, said “We’ve come a long way since our first ever store in Sydney, Australia 22 years ago and our first opening in the Middle East in Abu Dhabi in 2009. We’re thrilled to work with Raya Restaurants and look forward to building incredibly successful stores with their team across Egypt over the next few years.”the first two Jones the Grocer flagship stores will be at Galleria 40 Mall - in Sheikh Zayed and at the O1 Mall – New Cairo. They will feature gourmet grocery retail, a halal charcuterie, a bakery and patisserie, Jones the Grocer’s hallmark artisan cheese-room and an outdoor terrace which will set the benchmark for store design and gourmet food retail in Cairo. In conjunction with the established Jones the Grocer formats, the multi-store rollout across Egypt also encompasses the incredibly successful Jones the Grocer Express, a compact gourmet ‘grab and go’ offer tailored for high-traffic travel such as airports and commercial hubs.