Hospitality News Middle East

JONES THE GROCER LAUNCHES IN EGYPT THROUGH RAYA RESTAURANT­S

- jonesthegr­ocer.com

Raya Restaurant­s, one of the subsidiari­es of Raya Holding for Financial Investment­s, announced the signing of the master franchise agreement in the Egyptian market with the Australian specialty gourmet food retail and award-wining café, Jones the Grocer. Raya Holding is planning to increase its direct investment during the coming five years, with an investment equal to 150 million Egyptian pounds. Medhat Khalil, chairman of Raya Holding for Financial Investment­s, said that Raya’s goal is to provide topnotch services, through unforgetta­ble customer experience and the most appetizing food, desserts and gourmet retail. Karim Nayef Khalife, Chief Executive Officer of Raya Restaurant­s said “We, at Raya Restaurant­s, are welcoming and looking forward to partnering with Jones the Grocer and its high-end offerings. By incorporat­ing the brand into Raya Restaurant­s’ portfolio, we are confirming our business strategy of strengthen­ing our offerings and positionin­g in the Egyptian market.” Yunib Siddiqui, Chief Executive

Officer of Jones the Grocer, said “We’ve come a long way since our first ever store in Sydney, Australia 22 years ago and our first opening in the Middle East in Abu Dhabi in 2009. We’re thrilled to work with Raya Restaurant­s and look forward to building incredibly successful stores with their team across Egypt over the next few years.”the first two Jones the Grocer flagship stores will be at Galleria 40 Mall - in Sheikh Zayed and at the O1 Mall – New Cairo. They will feature gourmet grocery retail, a halal charcuteri­e, a bakery and patisserie, Jones the Grocer’s hallmark artisan cheese-room and an outdoor terrace which will set the benchmark for store design and gourmet food retail in Cairo. In conjunctio­n with the establishe­d Jones the Grocer formats, the multi-store rollout across Egypt also encompasse­s the incredibly successful Jones the Grocer Express, a compact gourmet ‘grab and go’ offer tailored for high-traffic travel such as airports and commercial hubs.

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