SHAMAA: A NEW CANDLE CONCEPT

Shamaa, a Uae-based brand offering unique handmade candle boards, is the brainchild of Cynthia Choueiri Bahout. Here, she tells us more about the concept.

How can the hospitality and foodservice industries use your products to be on-point?

Our candle boards create an instant “wow” factor as soon they are placed somewhere. Picture them placed at the entrance of a prestigious hotel, instead of a flower arrangement that requires constant maintenance. You can personalize your board to the hotel colors and theme, and the candles can be replaced throughout the seasons. Now, we even provide the option of replacing some candles with glass tubes to add unique dried flowers in order to enhance the look. The possibilities are endless. We offer an innovative, creative and unique product that will leave an impact on customers and clients dining at your restaurant, passing through or staying at your hotel. Candles bring an instant sense of warmth and class that will be instantly recognized and seen when someone walks into your establishment.

Your candles are handmade in the UAE. Are you able to accept large orders in the Middle East?

Yes, definitely! We have spent several months perfecting our product, through trial and error and reviews from clientele. We are confident in our production line and our operation.

We personally deal with our manufacturer and follow up with him on a daily basis. We have already catered to very large events and B2B orders for over 100 pieces in Saudi Arabia

Do you have new products in development or any expansion plans?

We are currently working toward expanding our product base. We create our products from scratch. It is of the utmost importance that our consumers purchase a product that is safe, useful, beautiful, reusable and noble. Due to this, the process is very timeconsuming. So stay tuned because we are launching a big Shamaa line consisting of products across a broad price range in order to cater to different clients. shamaa.com